Prime Time Original Foundation Primer

What It Is:

This clean. mineral powered primer extends makeup wear for 24hrs with a soft-focused. breathable matte finish that smooths and controls shine.*

What It Does:

The Original Prime Time Primer is back. for real—24hr makeup extension and oil control.*  This clean. mattifying formula smooths texture. blurs pores. and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion.

Proven Results:

• The 24hr makeup extending and mattifying primer you love is back for real*
• Clean. silky gel formula glides on seamlessly.* to prep skin for makeup
• Mineral powered. breathable **. oil-controlling formula* smooths skin instantly** and overtime***

Clinical Claims*:

• 24hr extended makeup wear & oil control
• 27% smoother skin after 4 weeks of use
• 23% reduction in pores after 4 weeks of use
• 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use
• Crease-proof. sweat-proof. humidity-proof. and waterproof

Consumer Claims:

• 100% agree it smooths skin instantly**
• 95% agree it improves the appearance of skin texture  overtime***
• 96% agree it soothes and nourishes skin over time***
• 90% agree it helps control shine over time***
• 91% saw immediate pore improvement***
• Consumers agreed it offers comfortable wear. layers well under makeup. and doesn’t pill **

*based on an independent clinical test of 30 panelists
** based on an independent consumer test of 30 panelists
*** based on an independent consumer test of 30 panelists using foundation+ primer